
Apart from
work ...
Hello, I’m Nikhita.
A digital experience designer and strategist, pixel-pushing with purpose.
A digital experience designer and strategist, pixel-pushing with purpose.


Hello!
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Connect on LinkedIn
Connect on LinkedIn
Handpicked Projects
Digital experiences i've contributed to
My process
Discover
I believe this phase to be my strong suite as I have been pulled into multiple projects for it's discovery phase. It usually involves:
Stakeholder interviews
UX workshops
Secondary research
Design audits
Competitor analysis
Service blueprints
Persona building
Scenario building
User journey mapping
Define
The most critical phase, if we get this right the rest of the UX processes would be a breeze. It involves:
Task flow mapping
Sitemap creation
Information architecture
Design
The delivery phase, and most critical one for clients. It is also the stage that requires the most creativity. It involves:
Sketches
Wireframes
Prototyping
Design system updates
Annotations
UI and dev handoffs
Cross functional support
Here's some social proof
Phalguni Bhaumik
REPORTING MANAGER
Associate Creative Director, Merkle DGS (India) | 2024
"Nikhita has consistently demonstrated exceptional performance throughout the year. Her contributions to Herbalife, UX India, and her involvement in studio initiatives have been exemplary. She has taken ownership of tasks, shown proactive leadership, and maintained open and transparent communication, even under challenging circumstances. Feedback from colleagues highlight her strong work ethic, collaborative spirit, and ability to elevate team performance."
Mangena Venkatesh
UX Lead, Merkle DGS (India) | 2024
"Your contributions have had a tremendous impact on our work together on the Herbalife project. You are a great asset to our team, not just for Herbalife but also for the UX India event. The Speculative Design Workshop was your brainchild, and your collaboration with leaders and cross-skilled peers made the entire planning process smooth and efficient for all of us. These abilities of yours continue to shine through in all the work you do for Herbalife, and your efforts are highly appreciated.
Your ability to learn new skills and implement them in Herbalife is a significant value add for the India team. Despite being a core UX person, you have also actively contributed to visual designs, which has made other teams frequently seek our help. Keep up the excellent work!"
Aleksei Shein
User Experience Lead, Merkle USA | 2024
"Nikhita and I worked closely together on the AI chatbot and Herbalife loyalty projects. She brought strong research skills, providing detailed insights that shaped our solutions and helped drive the projects forward. Her ideas were both creative and practical, and her work ethic really stood out. Even with the time zone difference, she stayed committed and always found ways to collaborate seamlessly. Nikhita’s dedication made it a pleasure to work with her, and she played a key role in the success of our projects."
Alisson Laschuk
Creative Director, Merkle (Brazil) | 2024
"Nikhita, you are a very talented experience designer, and you made great contributions to the project while we worked together. Your point of view and research during the chatbot conceptual work and detailed design phases really helped elevate the quality of the project. You bring a critical perspective to the work, which I see as very positive, it’s essential to view problems from multiple angles, and this is one of the strengths of working with a global team. As a collaborator, you’re also communicative and proactive about raising questions or expressing differing viewpoints. Your have great background and technical knowledge in user experience, as you consistently provide valuable examples and references."
Lucas Dalla Lana
Associate Creative Director, Merkle (Brazil) | 2024
"You had a very positive impact on the project, bringing a lot of added value. You came in with a more proactive attitude and weren’t afraid to communicate, which I believe is a significant advantage in your role compared to the rest of the team in India. Your willingness to question, suggest new paths, and go the extra mile shows the great potential you have.
Having you on the team brought peace of mind, knowing that anything placed in your hands would be well taken care of in the end. I really appreciate the collaboration you have with other team members, keeping everyone connected and the support you consistently provide to the other designers in your agency."
Kareena Sukhija
UX Designer, Extexia (India) | 2024
"I had the opportunity to work closely with Nikhita during UX India, where our team hosted a workshop. She planned the agenda meticulously, it was logical, detailed, and made the subject easy to understand, even within a tight timeframe. Her clear and confident communication made it easier for the team to stay on the same page and contributed significantly to the workshop’s success.
On a personal note, Nikhita’s warm and welcoming nature made our trip to Bangalore a lot more memorable. I truly enjoyed working alongside her and learned a lot from her approach. I’m looking forward to teaming up on more projects together!"
Saranic Banerjee
Experience Strategy Lead , Extexia (India) | 2024
"Nikhita played a crucial role in the workshop That we conducted together, right from conceptualisation and research to planning and execution. She has exhibited strong communication skills, clear and logical thinking and an eagerly welcoming team spirit. Even though this workshop was a collaboration of different teams coming together, Nikhita's contribution amongst others, made it feel like we were already one team working as one. She not only delivered her own responsibilities, but also assisted others wherever needed.
She also exhibits a clear and strong understanding of people, which is abundantly expressed in her contributions to the design of the workshop.
I look forward to working with her and the team in the future."
Poornima Vaidyanathan
REPORTING MANAGER
Creative Director, Merkle DGS (India) | 2023
"Your commendable ability to handle your very first complex concept project GenCX is much appreciated. The concept has now successfully been launched by the Merkle analytics team as demo as well as pitched to several of our clients. Your pro-active approach to ensure you understand this project is worth a mention. Product design is a new area you have explored this year and much appreciation has come your way from Sandeep - your lead for these projects - for your involvement in the DSA project as well well extended help to the Jarvis project. We hope this new path has helped you in your learning here at Merkle. Your eagerness to solve complex problems has now on-boarded you to be a part of the largest project our studio holds - the HerbalifeOne project. We hope your journey continues with this account to come and grow."